Maximilian Broja

Wacken Open Air Festival

‘Maxi’ Broja, Sales Lead Brand Partnership, spent 10 years as a fan at Wacken Festival before setting foot behind the scenes in 2019. With stations in business development and a degree in economics & psychology behind him, he and his team at ICS take care of strong collaborations and innovative ideas. Whether it’s black gummy…

‘Maxi’ Broja, Sales Lead Brand Partnership, spent 10 years as a fan at Wacken Festival before setting foot behind the scenes in 2019. With stations in business development and a degree in economics & psychology behind him, he and his team at ICS take care of strong collaborations and innovative ideas. Whether it’s black gummy bears, a climbing playground for adults, or the heavy metal spice blend, Wacken Open Air has namely earned a golden “Pommesgabel” not only for the title of the world’s biggest metal festival, but also for spectacular brand collaborations.