Program

  • Start Date : 27 November, 2021
  • Start Time : 10:00am
  • End Date : 27 November, 2021
  • End Time : 6:00pm
  • Address :

Stage 1

26th Nov : FR Day 1
10:15am - 11:15am

Sustainfestival

  • Fine Stammnitz   Paolo-Daniele Murgia   Dr. Christoph Soukup   Lena Fischer  

Solar generators, car-free arrival and departure, purely vegan-vegetarian food... fortunately, these CO2-saving measures have long been implemented by many festival organisers. Nevertheless, there is a lot more to a sustainable orientation in all three dimensions. Closing one's eyes to this is no longer an option and so the industry has developed remarkably in many fields of action and the general mindset and now serves as a prototype for many other sectors of the economy with partly unconventional but successful approaches. 2bdifferent presents the panel "SUSTAINFESTIVAL - cross-sectional task of sustainability" and will discuss experiences, facts and perspectives on topics such as circular economy, digitalization, credible communication or footprint-to-handprint together with various opinion leaders, know-how carriers and movers and shakers of the festival industry. The panel will be moderated by Daniele Murgia, partner at 2bdifferent and expert for a more sustainable event economy.

11:45am - 12:45pm

Setting the Stage

  • Isabel Roudsarabi   Kira Taige   Valentin Gongoll   Björn Kagel  

As an attendee, the line-up is a festival's top seller. If there's no band or artist you really want to see, there's no use traveling far and spending much. But what does the process look like from a booker’s point of view? How do they balance solid, well-known acts with up-and-coming talent? Which influences affect their decisions in 2021 and beyond? And how is it possible to book inclusive and diverse nonetheless?

12:45pm - 2:00pm

Lunch Break

2:00pm - 3:00pm

Sponsoring 2022: Wiedersehen mit Freunden, Flirten mit Fremden

  • Alex Krüger   Rike Kuberg   Oliver Bresch   Fabian Gerhartz  

Organizers and sponsors have a very special connection. Their relationships are characterized by constant ups and downs. Now that one couldn't, the other no longer wants. But do you have to ask the big questions about relationships right away? In this panel you will be asked the questions whether both still want each other and what options there are to maintain or save the relationship.

3:30pm - 4:30pm

Idealismus und kommerzieller Erfolg im Festivalbereich - ein Widerspruch?

  • Fabienne Nistler   Bernd Dicks   Martin Juhls   Julian Reininger  

The festival landscape has always been strongly characterized by the personal commitment and idealism of all those involved. Whether festival organizers, musicians, volunteers, crew or festival guests, the collective experience and common identification with the festival spirit are a central drive for many. In recent years, however, large event organizers have also increasingly established themselves, whose interests seem primarily to be of an economic nature. Is the festival world now split into two camps? Is the focus on profit already a sell-out of the festival soul and where does pure idealism reach its limits? In conversation with Fabienne, Bernd and Julian we want to get to the bottom of these questions.

5:00pm - 6:00pm

Ein Meer aus Licht und Farben

  • Robert Neuendorf   Sandra Gerstaedt   Gina Périer   Dan Vandevoorde  

A festival can't just put a band on a stage anymore and call it a day. Now it has to be a show! Guests have to dive into an alternate reality far removed from anything they can experience anywhere else. This panel tackles this evolution and looks at how lasers, pyrotechnics and decoration are used to create phantastical new worlds.

27th Nov : SA Day 2
10:15am - 11:15am

Festivals mit Haltung

  • Denise Jäkel   David Caspers   Isabel Roudsarabi   Fetsum Sebhat   Lars-Oliver Vogt  

When we think of festivals that do good, LiveAid and Global Citizen come to mind. Yet there are numerous festivals around Germany with similar aspirations that strive for more than just world peace. Here the organisers behind festivals that connect the message with the music tell their story. How does one stage a festival against homophobia and the rising tide of right-wing politics? How does one fight for modern democracy with a festival? The panelists reveal their strategies and how to transport political statements beyond the festival.

11:45am - 12:45pm

Hauptsache: Machen!

  • Holger Hübner   Fritz Dyckerhoff   Huong Tra Duong   Sina-Mareike Schulte   Johanna Stark  

As an attendee, the line-up is a festival's top seller. If there's no band or artist you really want to see, there's no use traveling far and spending much. But what does the process look like from a booker’s point of view? How do they balance solid, well-known acts with up-and-coming talent? Which influences affect their decisions in 2021 and beyond? And how is it possible to book inclusive and diverse nonetheless?

12:45pm - 2:00pm

Lunch Break

2:00pm - 3:00pm

Empowerment & Nachwuchsförderung

  • Merlin Jost   Sascha Müller   Mareke Müller   Patrick Ehrhardt  

Going to festivals every weekend in summer can also be different. Because you need a lot of helping hands around the events so that they can even be implemented. The working hours are then often long and sleep is rather irregular, as is the case with visitors. But there are always many people who are trained in event management or technology. Some even started their first experiences as volunteers at their favorite festival. What actually motivates young people to embark on a career path in the event industry? What does the promotion of young talent in the festival area look like and what challenges do you see yourself confronted with in the future?

3:30pm - 4:30pm

Breaking Borders

  • Mia Heresch   Florian Heep   Rainbow Gao   Steven Raspa  

Sometimes you need a lot of strength and perseverance to realize your dream of having your own festival. In the process of implementation, you often come across your own or externally imposed limits. What it means to overcome these will be discussed in this panel. It is about the irrepressible motivation that is needed to carry it out and more or less connects the organizers. Because it takes special courage to implement festivals. How far would you go?

5:00pm - 6:00pm

Festivallobbyismus

  • Dimitri Hegemann   Caren Lay   Martin Eulenhaupt   Jens Mysliwietz   Daniel Schneider  

The first festival operator is now officially a member of the Bundestag. It is an important step in the long road that is still to come. Because the last year in particular has shown, it is said, that the festival industry in Germany lacks a lobby. The question arises as to who actually needs which lobby? It is difficult to categorically pigeonhole festivals, as non-commercial and commercial festivals each have different demands and requirements. The work in the municipal councils, the mess with building law and noise protection must still be done. This discussion panel sheds light on how many levels the politics of festival operators and creatives are now taking place, working and where improvements still need to be made. Which legal conditions at the federal level can be improved, for example in topics such as volunteering, in order to facilitate work on site?

Stage 2

26th Nov : FR Day 1
10:30am - 11:30am

Restart 2022

  • Markus Ossevorth   Johannes Grüss   Céline Kühnel   Sina-Mareike Schulte  

Restart 2021 becomes Restart 2022. Due to the ongoing pandemic situation, the event industry is still facing major challenges and has to struggle with short-term changes in regulations and uncertainty. At the last Future of Festivals we already cast optimistic and cautious looks at a new start. We build on this and want to discuss how the questions will be concretized with regard to the coming year and what new insights we have gained in the meantime. Questions such as: how will the availability of services and human resources change? How does the audience react to possible test or 2G scenarios? What can test strategies look like in the coming year and how can an infrastructure be guaranteed that provides sufficient security, is economically viable and is acceptable to visitors? What effects do test scenarios have on the crew and production processes?

12:00pm - 1:00pm

Inklusion auf Festivals

  • Sascha Ritter   Mitra Kassai   Mia Heresch   Ron Paustian  

In this panel talk, we will shed light on new aspects of inclusion at festivals and find out which paths organizers can take to make their events even more inclusive. We talk about topics such as the integration of older people at festivals and think about how the intergenerational events of the future can look like. Furthermore, we make accessible ticketing and barrier-free festival production the topic of this round table.

1:00pm - 2:00pm

Lunch Break

2:00pm - 3:00pm

Stagecrew

  • Maureen Welter   Marcel Fery   Katha Santa   Steven Kruijff  

The event and concert industry suffered badly last year. Employees were sent on short-time work and some even completely gave up their solo persistence due to insufficient or too late government funding. What follows are staff shortages at stage crews. Because the situation made the already rampant fears for the future among those involved visible. How can you improve and strengthen the existing structures in order to take them? What has happened since last year?

3:30pm - 4:30pm

Ist die Zukunft "cashless"?

  • Tim Moser   Carolin Wend   Daniel Bereketeab   Markus Hinger   Robin Schneider  

Germany is known for being annoyingly cash-oriented. You always have to have a couple of Euros on you, simply tapping a card might not be an option when going to an Italian restaurant or buying a late-night beer. Yet for events going cashless is an opportunity: less queues, better use of data, no loss of cash... Yet the setup is complicated and if the technology doesn't work, the queues can be even longer and attendees become frustrated. This panel looks at the opportunities and risks that going cashless provide.

5:00pm - 6:00pm

neue Social Media Skills - Wie positioniere ich meine Marke?

  • Janina Jansen   Bastian Ohrtmann   Kristina Guhlemann   Rike Van Kleef  

Experimentation seems to be the order of the day in order to reach the festival goers of tomorrow. Many companies are currently facing the challenge of marketing their events, although material from the past two years is missing and potential new visitors have so far lacked initial contact with the festival landscape. How can this target group be reached? At what age is it worth building a target group? And which social media platforms are particularly suitable for this - or turn out to be a waste of time? We look forward to an exciting discussion.

27th Nov : SA Day 2
10:30am - 11:30am

Über dem Tellerrand

  • David Lüke   Niki Lampadius   Valerie Kuntz   Christian Huder  

A festival without any bands or loud music? Unimaginable. No, because especially in the last few years there have been and still are new concepts in the festival landscape that focus on completely different areas. Successfully they are seen as role models for simply doing things differently and thus enrich the festival culture. But how and why do you get such an idea? In this panel we will find out.

12:00pm - 1:00pm

Festivalsommer vs. Corona - Wie geht es wenn es nicht geht?

  • Hans Jensen   Martin Juhls   Nicole Erfurth   Angela Volz  

Winter is coming and the planning for the upcoming season is gaining speed. Again the live, club and festival scene is preparing for a winter of uncertainties and constant changes. As nobody knows to which extent Covid will spread in winter and if the 2G strategy will be in place or not. Will we have a new lockdown? Or be able to party inside if fully vaccinated? Nobody knows. But still the preparations for the next season have to be up and running. At the last panel at MW:M we heard from a festival organizer, a club owner and a live comms specialist, how they experienced the last summer, where they had to adapt and what strategies worked well. This time, one month later and with a new government in place, we will welcome the very same speakers and ask them for their future plans: What has happened between end of October when we had you first on the panel until now? What are your expectations for the upcoming season? Where did you have to re-arrange your concepts, what measures do you expect and do you have a Plan A, B and C already in place?

1:00pm - 2:00pm

Lunch Break

2:00pm - 3:00pm

Logistik und Nachhaltigkeit

  • Julien Figur   Brigitte Fuss   Maureen Welter  

To set up a festival is like building a village from scratch. Equipment, food, tents, and more all have to be brought in before hordes of attendees arrive. Both goods and people offer a logistical challenge, especially when one adds the impact of transportation on climate change. Our panel of experts look at how to get things where they need to go without harming the environment.

3:30pm - 4:30pm

Blockchain Track

  • Alexander Dettke   Carolin Wend   Claudia Schwarz  

Blockchain- a buzz word that has been around for several years. Yet the technology is more than just Bitcoin and Ethereum – it solves what is broken on the internet. Interoperability, scarcity and ownership don't exist in web 2.0. We can copy and paste tickets and QR codes.We don't really own what we buy online – we have no true ownership and control of our assets like tickets. NFT (non fungible token) ticketing solves the issue and we explore how festivals can easily make use of the technology without needing any programming experience. We will dive into virtual reality worlds like cryptovoxels and show how we can sell more tickets in creative ways.

5:00pm - 6:00pm

Drogen: Angebot, Gebrauch und Risikominimierung auf Festivals

  • Anika Swientek   Rüdiger Schmolke   Jessica Schmidt  

(Not only) Darknet and Messenger have made drug purchases even easier and faster for club and festival audiences. They also act like a booster program and fuel the variability and quality of the drug market. What effects does this have on drug use on the dance floors and in the camping areas? What do we know about drug trends, which ones are particularly relevant for festivals? What options are there for organizers to deal with this in the best possible way? As part of this NIGHT SHADOW live podcast, Jessica Schmidt (sunshine.live) will discuss with Rüdiger Schmolke (SONAR) and Anika Swientek (SONICS)

Stage 3

26th Nov : FR Day 1
10:45am - 11:30am

Wetterberatung bei Festivals

  • Bernhard Mühr  

It is in the nature of things that outdoor events take place in are particularly exposed to the effects of the weather. Especially in summer, special attention must be paid to storms which can occur almost suddenly and at any time and not only cause damage to property, but in extreme cases also pose a risk represent for visitors. Therefore, weather risks should be an integral part of the safety concept of every outdoor event. The lecture gives an overview of the possibilities and advantages of professional weather advice.

12:00am - 12:45am

Silent Disco: unique solutions to generate extra revenue

  • Paul Gillies  

It doesn’t matter if you have issues with the loudness, if you want to offer your guests more than one music genre at the time or if you just want to be state of the art- a Silent Disco is the perfect solution for all of it and a real win-win-situation for event organisers and guests. Paul Gillies- CEO and found of Silent Disco King- talks about the unique solutions that are generating millions in extra revenue for partners, why the pandemic has made the company busier than ever and the launch of Headphone Revolution GmbH – the new german base.

12:45pm - 2:00pm

Lunch Break

2:00pm - 2:45pm

Genehmigungsverfahren, Fliegende Bauten, Sicherheitskonzeptionen

  • Jens Groskopf   Raphael Meyersieck  

Before a successful festival comes the approval process. At many festivals, temporary structures in the form of tents or stage structures also play a special role, which must be taken into account in the security concept. What do organizers have to pay attention to? How does the acceptance by the authorities work, what evidence is important - and how are the temporary structures integrated into the security concept? The workshop approaches the complex topic with practical examples from the point of view of security experts and organizers.

3:15pm - 4:00pm

The power of Co-Creation for Festivals

  • Fabian Seewald  

In an interactive keynote, Fabian inspires with his mega-needs for events: the triad of joy, flow and togetherness to find a new culture of encounter. He juggles visually with words and objects and inspires with his messages around the latest findings from neuroscience and trends from art & culture. In the workshop, participants will learn about puppetry as a metaphor for this power of co-creation, find a common breath and reflect on the experienced impulse fireworks with an outlook towards the future of the festivals.

4:30pm - 5:15pm

Drohnenshows – Basiswissen für Agenturen und Veranstalter

  • Jens Hillenkötter  

Drone shows are fascinating - be it as a highlight of a corporate event, as a stand-alone marketing event for product launches or as a show format for public celebrations. In this lecture, Jens Hillenkötter gives this fascination a lot of space. that offer drone shows in different application scenarios. Basic technical knowledge is just as much a part of it as the question of choosing the right service provider. Buying any drone show on the Internet is demonstrably not a good idea. Instead, it is worth doing everything for drone shows (creation, technology , Implementation) from a professional source. The experienced designer and producer also addresses the questions of how to plan a drone show, which risks have to be kept in view and how many drones make sense in a show. With a view to the sustainability of drone shows, he reports on his experiences with proprietary solutions that allow largely self-sufficient operation of the drone fleet, and reveals what conceptual sustainability is all about. An exciting lecture that gives agencies and organizers a good overview of the state of the art, the current possibilities, dos and don'ts and the value of holistic sustainability.

27th Nov : SA Day 2
10:45am - 11:30am

Females for Festivals

  • Sina-Mareike Schulte  

Experimentation is the order of the day in order to reach the festival goers of tomorrow. Because many companies have already started to rejuvenate their brands and are positioning themselves even though there is no real sale. The question arises as to the extent to which the target group, which is actually much too young, is relevant for companies. We will therefore discuss why now is the right time to take on a wild and untamed generation and what challenges it entails. We build on this and want to discuss how the questions will be concretized with regard to the coming year and which new ones Knowledge we have gained in the meantime.

12:00pm - 12:45pm

Besucher*innen-Motivation durch Gamification

  • Carsten Schott   Alexander Feiertag  

We explore so-called "Scavenger Hunts", an event concept that addresses visitors directly and integrates them into the overall design of the festival. A variety of funny and creative tasks ensure a lot of fun and more sustainability: They communicate tips and tricks on sustainable behaviour and waste avoidance and encourage visitors to take action (taking away garbage, doing good deeds, visiting NGOs, etc.). The time at the campsite will be greatly enhanced by solving entertaining tasks and taking funny photos/videos. Furthermore, we are able to incorporate festival sponsors in a completely new manner: Challenges and tasks open up completely new ways in below-the-line marketing and create tons of user-generated content.

12:45pm - 2:00pm

Lunch Break

2:00pm - 2:45pm

sPEEch - Let´s talk about it

  • Lena Olvedi  

Why do women take so long on the toilet? Do we all pee the same way? What is urine, actually? How have toilets changed throughout history? And why is peeing political? Lena Olvedi from MISSOIR talks about a topic that is rarely talked about, but which concerns us all everyday. She explains why Missoir is more than a female urinal and why peeing can be a happeening. She explains why Missoir is more than a urinal and peeing can be a happening. Let's take a look behind secret toilet doors and give an elementary need a platform, which it truly deserves.

3:15pm - 4:00pm

Festival Network - die digitale Festivalplattform

  • Jonas Seetge   Sina-Mareike Schulte  

With the digital “Festival Network”, Höme and the Festival Kombinat der LiveKomm are starting a new era of cooperation. The “Festival Network” offers space for all questions, further training and discussions, as well as the opportunity for direct exchange with other festivals. Structured in future groups, in which the picture of the future should be filled with many new motifs, we can also work out an “Agenda 2025” together: How should festivals in 2025 look like and be structured? And how do we do this? In the masterclass of Höme and the Festival Kombinat der LiveKomm, we present the platform, its possible uses and opportunities for cooperation.

4:30pm - 5:45pm

Workshop - Social Media Trouble

  • Sascha Müller  

Instagram has more than 1 billion active accounts worldwide. 2.6 billion people use Facebook every day. (as of April 2021) Especially for event organizers, social media is a must! An event without a parallel social media concept is virtually impossible. Be it for ticket sales, to make sponsors happy, to build reach or for attendee communication. But there are a few big questions that always come up: What do I post? How do I post? How do I sell tickets with social media? How do I get reach and attention? And what are the absolute no-go's? In this workshop, you'll get a complete rundown of what's possible. We'll take a look at social media profiles and clarify the crucial questions. PS: A few secret hacks will also be revealed.

Glashaus

26th Nov : FR Day 1
10:00am - 6:00pm

Gallery hosted by JTI & Gizeh

7:30pm - 2:00am

Award-Verleihung: FOF Innovation Award 2021 anschließendes Konzert Bodi Bill

  • Kate Kaputto   Jessica Schmidt  

Der FOF Innovationspreis 2021 wird am Freitagabend vergeben und ist das Highlight der Future of Festival-Konferenz: Bewerben können sich alle Unternehmen, die sich darauf konzentrieren, außergewöhnliche Projekte, Ideen, Apps und Co für die Veranstaltungsbranche zu schaffen. Ausschließlich Veranstalter haben dann das letzte Wort und stimmen live vor Ort für ihren Favoriten ab. Dabei können sie die Produkte und Dienstleistungen der FoF-Aussteller vorab entdecken, die Angebote selbst testen und so ein Gefühl für die Produkte bekommen. Der FOF Innovationspreis 2021 ist somit nicht nur eine Auswahl der Gewinner, sondern auch eine Aussage von Entscheidungsträgern der Branche über die dringend benötigten Tools und Ideen, die in der nächsten Saison zum Einsatz kommen werden. Die Grundregel: Jedes Festival hat nur eine Stimme, ungeachtet der Größe des Festivals. So haben alle Nominierten eine faire Chance, unabhängig davon, ob ihr Angebot auf kleinere oder größere Festivals (oder alle dazwischen) ausgerichtet ist. Im Anschluss an die Preisverleihung bleibt viel Zeit zum Netzwerken und Ideenaustauschen, für Diskussionen und natürlich den ein oder anderen Drink mit Gleichgesinnten aus der Branche. Natürlich sorgen wir auch für das entsprechende musikalische Rahmenprogramm – denn was wäre eine Konferenz für Festivalveranstalter ohne Live-Entertainment?

27th Nov : SA Day 2
10:00am - 6:00pm

Gallery hosted by JTI & Gizeh

Arena Club

26th Nov : FR Day 1
6:30pm - 2:00am

Aftershowparty hosted by Tag am Meer Festival

Ein 'Tag am Meer' zu Gast an der Spree. Der Arena Club: unser Außenposten Ostseeküste für eine Nacht. Pandemiebedingt konnten auch wir 2 Jahre nicht stattfinden, deshalb senden wir eine musikalische Flaschenpost von Rügen nach Berlin, Klangwellen auf Reisen sozusagen. Eine Prise Festivalfeeling im November und im Herzen unserer Hauptstadt. Die DJs des Abends teilen genau die Art guter Vibes, die euch auch bei uns am Strand von Prora erwarten. Also genießt mit uns gute Musik, teilt lange ersehnte gemeinsame Momente und lasst euch zusammen mit uns treiben.

27th Nov : SA Day 2
6:30pm - 2:00am

Aftershowparty hosted by Warsteiner